diff --git a/aip/general/0008.md b/aip/general/0008.md
index 8d62fe6a3b..0617ee5916 100644
--- a/aip/general/0008.md
+++ b/aip/general/0008.md
@@ -28,6 +28,20 @@ While the length of AIPs will necessarily vary based on the complexity of the
 question, most AIPs **should** be able to cover their content in roughly two
 printed pages.
 
+## Voice
+
+AIPs have a consistent voice to ensure clear, readable and succinct guidance.
+
+- AIPs **must** not include ambiguous or unclear phrasing.
+- AIPs **must** use active voice where possible.
+- AIPs **must** not use [pleonastic][] words or phrases.
+
+AIPs **should** format guidance in a bulleted list of statements. Exceptions
+include:
+
+- Where guidance does not fit succinctly in a bulleted list.
+- Where elaboration is necessary such that a paragraph is more suitable.
+
 ### File structure
 
 AIPs **must** be written in Markdown, and **must** be named using their
@@ -194,6 +208,7 @@ branch.
 [aip-1]: ./0001.md
 [protocol buffers]: https://developers.google.com/protocol-buffers/
 [rfc 2119]: https://www.ietf.org/rfc/rfc2119.txt
+[pleonastic]: https://en.wikipedia.org/wiki/Pleonasm
 
 ## Changelog