diff --git a/pypistats/templates/package.html b/pypistats/templates/package.html
index 2021003..78c7747 100644
--- a/pypistats/templates/package.html
+++ b/pypistats/templates/package.html
@@ -74,6 +74,8 @@ <h1>{{ package }}</h1>
 <br>
 Downloads last month:
 {{ "{:,.0f}".format(recent['month']) }}
+<br>
+<input type="checkbox" id="smoothing" {{ 'checked' if metadata['use_smoothing'] else ''}} onclick="return setSmoothing();"> 7-day smoothing
 </p>
     <script>
 
@@ -101,5 +103,14 @@ <h1>{{ package }}</h1>
                 }
             };
         })();
+
+        function setSmoothing() {
+            if (document.getElementById('smoothing').checked) {
+                window.location='{{ url_for('general.package_page', package=package) }}?smooth=true';
+            } else {
+                window.location='{{ url_for('general.package_page', package=package) }}';
+            }
+            return false;
+        }
     </script>
 {% endblock %}
diff --git a/pypistats/views/general.py b/pypistats/views/general.py
index def523f..81c3b21 100644
--- a/pypistats/views/general.py
+++ b/pypistats/views/general.py
@@ -107,7 +107,7 @@ def package_page(package):
         recent[r.category] = r.downloads
 
     # PyPI metadata
-    metadata = None
+    metadata = dict()
     if package != "__all__":
         try:
             metadata = requests.get(f"https://pypi.python.org/pypi/{package}/json", timeout=5).json()
@@ -139,8 +139,13 @@ def package_page(package):
         else:
             metrics = ["downloads", "percentages"]
 
+        use_smoothing = metadata['use_smoothing'] = request.args.get('smooth', None) is not None
         for metric in metrics:
-            model_data.append({"metric": metric, "name": model.__tablename__, "data": data_function[metric](records)})
+            model_data.append({
+                "metric": metric,
+                "name": model.__tablename__,
+                "data": data_function[metric](records, use_smoothing=use_smoothing),
+            })
 
     # Build the plots
     plots = []
@@ -191,7 +196,20 @@ def package_page(package):
     return render_template("package.html", package=package, plots=plots, metadata=metadata, recent=recent, user=g.user)
 
 
-def get_download_data(records):
+def smooth_data(data, window=7):
+    # Ensure data is sorted by date
+    data["x"], data["y"] = zip(*[(x, y) for x, y in sorted(
+        zip(data["x"], data["y"]), key=lambda pair: pair[0])])
+    # Smooth data with a trailing window, so recent days are as accurate as possible
+    smoothed_data = deepcopy(data)
+    smoothed_data["y"] = list(smoothed_data["y"])
+    for i in range(window, len(data["y"])):
+        window_data = data["y"][max(0, i - window):i]
+        smoothed_data["y"][i] = sum(window_data) / len(window_data)
+    return smoothed_data
+
+
+def get_download_data(records, use_smoothing=False):
     """Organize the data for the absolute plots."""
     data = defaultdict(lambda: {"x": [], "y": []})
 
@@ -241,54 +259,33 @@ def get_download_data(records):
             if category not in date_categories:
                 data[category]["x"].append(str(records[-1].date))
                 data[category]["y"].append(0)
-    return data
-
-
-def get_proportion_data(records):
-    """Organize the data for the fill plots."""
-    data = defaultdict(lambda: {"x": [], "y": [], "text": []})
-
-    date_categories = defaultdict(lambda: 0)
-    all_categories = []
-
-    prev_date = records[0].date
-
-    for record in records:
-        if record.category not in all_categories:
-            all_categories.append(record.category)
-
-    all_categories = sorted(all_categories)
-    for category in all_categories:
-        data[category]  # set the dict value (keeps it ordered)
 
-    for record in records:
-        if record.date != prev_date:
+    if use_smoothing:
+        # Smooth data using a 7-day window
+        for category in all_categories:
+            data[category] = smooth_data(data[category])
 
-            total = sum(date_categories.values()) / 100
-            for category in all_categories:
-                data[category]["x"].append(str(prev_date))
-                value = date_categories[category] / total
-                data[category]["y"].append(value)
-                data[category]["text"].append("{0:.2f}%".format(value) + " = {:,}".format(date_categories[category]))
+    return data
 
-            date_categories = defaultdict(lambda: 0)
-            prev_date = record.date
 
-        # Track categories for this date
-        date_categories[record.category] = record.downloads
-    else:
-        # Fill in missing final date with zeros
-        total = sum(date_categories.values()) / 100
-        for category in all_categories:
-            if category not in date_categories:
-                data[category]["x"].append(str(records[-1].date))
-                data[category]["y"].append(0)
-                data[category]["text"].append("{0:.2f}%".format(0) + " = {:,}".format(0))
-            else:
-                data[category]["x"].append(str(records[-1].date))
-                value = date_categories[category] / total
-                data[category]["y"].append(value)
-                data[category]["text"].append("{0:.2f}%".format(value) + " = {:,}".format(date_categories[category]))
+def get_proportion_data(records, use_smoothing=False):
+    """Organize the data for the fill plots."""
+    # Get the absolute numbers as a starting point, to handle fills etc.
+    # Note that this means we smooth *then* calculate proportions, which
+    # is the correct order to avoid inflating random noise.
+    data = get_download_data(records, use_smoothing=use_smoothing)
+
+    # Calculate the per-day sum of all y-values to divide by.
+    all_ys = [category_values["y"] for category_values in data.values()]
+    totals = [sum(chunk) or 1 for chunk in zip(*all_ys)]
+
+    # and finally divide each category by totals and add detailed labels
+    for category_values in data.values():
+        ys = category_values["y"]
+        category_values["y"] = [y / t for y, t in zip(ys, totals)]
+        category_values["text"] = [
+            "{:.2f}% = {:,}".format(p, a) for p, a in zip(ys, category_values["y"])
+        ]
 
     return data